Worldwide video game marketing campaign featuring WWE Superstar Roman Reigns™ set to raise awareness for blood cancer research and treatment
NEW YORK–(BUSINESS WIRE)–2K announced today that the Company will partner with The Leukemia & Lymphoma Society® (LLS) as part of its WWE® 2K20 global marketing campaign, to support breakthrough blood cancer research to advance lifesaving treatments and critical support for patients and their families. The partnership aligns with 2K’s selection of WWE 2K20 cover Superstar and leukemia survivor Roman Reigns™, while delivering a groundbreaking new platform for awareness, education and support. WWE 2K20 is currently scheduled for worldwide release on October 22, 2019.
Utilizing its extensive social media presence, 2K will issue a call-to-action via the WWE Games Twitter account, urging consumers to retweet and spread the LLS message and donation link. For each retweet, 2K will donate $2.00 to LLS, up to $500,000.00.* Consumers will not be required to make a purchase or donation but will simply be doing their part to encourage others to get involved and consider donating, volunteering time or becoming a social ambassador. In addition to its financial commitment to LLS, 2K will also provide copies of Company-published video games to blood cancer patients, coordinate visits with 2K personnel and WWE Superstars to hospital partners of LLS, host LLS personnel, patients and their families at upcoming WWE 2K20 promotional events, and more.
WWE 2K20 will shine a spotlight on Reigns as part of its emerging 2K Towers mode. Now in its sophomore year for the franchise, 2K Towers invites players to take a WWE Superstar or created MyPLAYER into one of several different towers, each with a unique gauntlet of matches that boast different challenges, match stipulations and player modifications. In 2K Tower: Roman’s Reign, they will follow “The Big Dog” through his early days with WWE, including his time as a member of The Shield to his rivalries with Brock Lesnar®, John Cena®, Undertaker® and more. Overall, players will compete in 16 matches and live out key chapters in Reigns’ impressive WWE career.
“Partnering with The Leukemia & Lymphoma Society, the global non-profit leader in the fight against blood cancers, is a natural extension of our WWE 2K20 relationship with WWE and Roman Reigns and an opportunity for us to give back to the community, raise awareness and join the fight to find a cure,” said Chris Snyder, Vice President of Marketing for 2K. “Roman’s strength and perseverance to win his battle with leukemia is truly inspiring to all of us, and we are proud to feature him on both the cover of WWE 2K20 and through a dedicated 2K Tower celebrating his incredible career journey.”
“As an organization founded 70 years ago by a family who lost their 16-year-old son to leukemia, we are committed to finding cures and helping families affected by cancer, through our investment in research, free patient support services and financial support, and by advocating for laws that provide access to quality, affordable care,” explains Louis J. DeGennaro, PhD, LLS president and CEO. “We are pleased to reach a new generation of families through this exciting partnership with 2K and we are grateful for their support of our quest to end blood cancers.”
Developed by Visual Concepts, a 2K studio, WWE 2K20 is rated T for Teen by the ESRB. WWE 2K20 is currently scheduled for worldwide release on October 22, 2019 for the PlayStation®4 computer entertainment system, Xbox One family of devices, including the Xbox One X, as well as Windows PC. For more information on WWE 2K20 and 2K, visit wwe.2k.com, become a fan on Facebook, follow the game on Twitter and Instagram using the hashtag #WWE2K20 or subscribe on YouTube.
*Starts on September 10, 2019 and ends on October 22, 2019 or the date when the Maximum Donation is reached, whichever occurs first (“Program Period”). Sponsor will donate $2.00 (US) to The Leukemia & Lymphoma Society® (LLS) (a non-for-profit corporation) for each retweet of the Program Tweet (each an “Action”) up to a total maximum of $500,000 Dollars (US).
Founded in 2005, 2K develops and publishes global interactive entertainment for console and handheld gaming systems, personal computers and mobile devices, with product availability including physical retail and digital download. The Company is home to many talented development studios, including Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games and 2K Silicon Valley. 2K’s portfolio currently includes the renowned BioShock®, Borderlands™, Mafia and XCOM® franchises; NBA® 2K, the global phenomenon and highest rated** annual sports title for the current console generation; the critically acclaimed Sid Meier’s Civilization® series; the popular WWE® 2K and WWE® SuperCard franchises, as well as emerging properties NBA® 2K Playgrounds 2, Carnival Games and more. Additional information about 2K and its products may be found at 2k.com.
**According to 2008 – 2019 Metacritic.com
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
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About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher and marketer of interactive entertainment for consumers around the globe. We develop and publish products through our labels Rockstar Games, 2K, and Private Division, as well as Social Point, a leading developer of mobile games. Our products are designed for console systems and personal computers, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at http://www.take2games.com.
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WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo. Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
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About the Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society ® (LLS) is the world’s largest voluntary health agency dedicated to fighting blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.
Founded in 1949 and headquartered in Rye Brook, NY, LLS has chapters throughout the United States and Canada. To learn more, visit www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.
Alan Lewis (Corporate Press)
Take-Two Interactive Software, Inc.
FINN Partners for 2K